I find this incredibly interesting. Pantone has selected "mimosa" as the color of the year for 2009, for reasons having to do with our collective state of mind. Fascinating. The way that we can collectively be drawn to a color seems to me to be related to why we all go to the bank at the same time, for example. What kooky internal, unknown quality is there that draws us together in these seemingly random ways? Are we so much more connected than we even know? I know some will cry bogus, but examples like this make it hard to deny that we can have a collective aesthetic, or internal timer, or numerous other types of (quite personal!) sensibilities.
PANTONE® 14-0848 Mimosa, a warm, engaging yellow, as the color of the year for 2009. In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.
"The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation."
I'd like to weigh in as officially loving this color, and notice that I'm already using it in my design work, here and there.